What is SEO
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SEO stands for search engine optimization. is a process to increase traffic from search engines to a web site by following the rules and the search engine algorithms. Hopefully, if a web-SEO-kan, the web is in the top position of search results that are most likely to get visitors.
Applying SEO Steps
In elementary, SEO is divided into two, namely SEO on-page and off page. SEO on page in the form of improvements in the website while off-page optimization of an outside web.
Step-by-step how?
1. Research keywords
If your website is new, you need to know what keywords you need to master. For example, such a move in the field of web services delivery. You can use the keyword tool to find the highest number of searches.
2. SEO On-Page Optimization
Next fix your web site in order to follow the rules of search engine algorithms, including by embedding your keywords. In the on-page optimization includes
entering keywords in the title tag. The number of characters in the title tag is preferably no more than 70 characters.
entering keywords in the Meta description. 156 character maximum sentence.
maximize internal link building
Use header tags also
Include your keywords in the ALT tags and image
3. Off-page SEO Optimization
In off page optimization, optimizations you do outside of your website to get backlinks towards your website. type of backlink is a variety, such as backlinks from social bookmarking, from the social network, backlinks from other websites, from entering article in your ezine, or as many backlinks comments made friends with the comment. Next, you have to run it in berkelanjutnya, and do not forget to monitor the results. If for example your website last week was still perched on page 10 for your keywords, and this week has been up to the 8th position, there is a progression of SEO you are doing.
What is clear, SEO can not be instant. Should be done gradually and continuously. If you want a fast, can use advertising. What is clear again, you must be prepared to change the algorithm that could destabilize or even destroyed your web position. Surely, you must continue to learn about the latest seo tips and follow the progress of the search engines.
SEO Benefits
Since your website in the top position, then traffic (traffic) to your website will increase.
As one increase competitiveness
Increase sales
As a way of strengthening the top of mind and branding on the internet.
A website without back links is no different from a human being without any friends. You will find it impossible to read an enjoyable and productive life without any friends. In the same way, you will never be in a position to popularize your website amongst the masses if you do not have back links from reputed websites related to your area of expertise.
Over a period of time, the relative importance of back links has come down. Merely linking your site to hundreds and thousands of other websites is not enough to increase your popularity. A lot depends on the quality of your back links as well. At the same time, you cannot afford to completely ignore this aspect of search engine optimization.
The latest updates introduced with the Google have made it even more important for webmasters to keep track of the various back links to their websites. Since Google has started penalizing over optimization, there is a possibility that your competitors may resort to negative SEO against you and may purposefully link your site to poor quality third-party sites to reduce your ranking.
There is a lot of confusion about whether such negative SEO strategies will work or not. Nothing can be more frustrating than discovering your search engine rankings going down simply because your competitor has resorted to this unethical practice.
Thankfully, on-site optimization is in your hands and no competitor can access your site's code without stealing your password. However, off-site optimization is a completely different issue. This is where you should take the following steps to ensure negative back links do not bring down the popularity and ranking of your website.
Keep track of the various links that your website has with various other websites. This is not a difficult task. It is not time-consuming either. You can make use of free online tools offered by different search engines to keep track of the various websites to which your site has been linked. If you find your site being linked to a poor quality site, you can take steps to get rid of the link immediately.
Seeing a consistent increase in the number of poor quality links will also help you understand that you are probably being targeted by negative SEO strategies. You can then adopt a proactive approach and do your best to ensure that these strategies do not hurt your ranking.
Conducting an audit of your back links will also help you analyze the overall efficacy of your search engine optimization strategy. If you see a drastic increase in the number of new visitors after linking to a particular website, you can try to exploit this connection by providing higher quality content and by aggressively promoting your website on other similar sites.
You can also try reducing the number of back links and focusing on quality and combine this approach with social media optimization to minimize your reliance on search engines.
This audit will not only help you minimize the negative impact of unethical search engine optimization done by your competitor, it will also help you streamline your strategy and expand your SEO efforts to cover social media as well.
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