In general, the development of an application can be defined as the process of optimizing a mobile application to improve search rankings in an app store. The higher the rating the likelihood that the user see the application higher. The more views the possibility of conversion to the downloading process will increase. The higher the number the higher the downloads as well as the popularity of an app. And so on until eventually an application can enter the list of top top.
To be able to process an application will require the development of an understanding about who the target users of the application, what are the trends that are taking place in their environment, and so forth. That understanding will then be converted into word keywords will be included in the title or description of a mobile application. Of course, the generated key words must have a high search volume of users that the application is more easily "pops " when the user performs a search.
Seeing this, the problems which appear is how the user can locate a mobile application that suits their needs. Then also how mobile application developers can create targeted users to download their product in a sea of mobile applications available today.
Therefore, it is quite important to know where the user usually knows about an application and optimization of what can be done when creating mobile applications to be more easily found by mobile users.
Roughly speaking, that means each one user will be faced with the choice of 2 million when they will install something on their phone. And, keep in mind that this number is growing every day.
You can see that most respondents find and figure out a mobile application to browse in-store mobile applications . The rest of the story most mouth mouth . This look can be said that the description of the optimization of mobile applications is very important so that applications created can be found when the user type in a keyword in a mobile app store . This optimization method is usually called ASO ( App Store Optimization )
Brief conclusion from the above discussion is the process of making modern mobile application now involves many factors not only feature the sophistication factor, the beauty of the interface, or course content. Ease of users in locating a mobile application products should also be considered. Mobile application distribution channels is already memilliki separate lines ( through the app store ) but still need to be optimized.
Overall the process is similar ASO similar to the process of SEO ( Search Engine Optimization ), both increase user traffic through keywords. The difference is only in its platform alone.
The keywords will be placed on the title of an application must have a high search volume. However, it should be noted that too often substitute meal application title will give unfavorable effects. Why ? Because if the title is too often change the application deployment process of the mouth of the mouth would be difficult to walk. Better make time to do their own research to determine the title or the name of a mobile application.
Do research what words are searched by the targeted user segment . How easy it is to monitor keywords used competitors. For this section a description of the change can be done as often as possible and certainly necessary to monitor the progress of the popularity of the word existing keywords in the description.
Many services are very useful for monitoring key words in the description of the application and also provide keyword suggestions for what could potentially be used. Besides application developers can also monitor the key words used by competitors.
The above components are a fraction of other things that could be in the optimization. But, it is a basic component that must be considered in developing a mobile application today. If it is not optimized then the largest canal to increase the number of application downloads will not be available. In fact, the possibility of its application is seen by the user will be smaller.
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